The Southlander — Hand Knit Wool Beanie Hat | Red Hat Factory

The Southlander Hand Knit Wool Beanie Hat

Inspired by the rolling hills of the Norwegian South, the Southlander features a softly rounded top on a classic knit pattern, making it the essential all-round beanie. The first choice for you who like the tried and true classics.

Beanie Knitting Time Knitting Hours 4
Beanie Wool Percentage Wool Percentage 80
Rated 4.9 out of 5
4.9 out of 5 stars (based on 16 reviews)
More Red hat Factory Product Images More Product Images


Rated 4.9 out of 5
4.9 out of 5 stars (based on 16 reviews)

Love it!

Rated 5 out of 5
May 16, 2022

I ordered the red southlander; stylish, warm, comfortable, high quality and love the fact that it’s traditionally handcrafted what really makes it a bonus!

Have been using it almost every day now, especially with my outdoor activities (hiking, camping, …) but it goes perfectly in the city as well.

Just love how the red color stands out 🙂

It looks small when you first see it but it stretches to a comfortable fit with no itching after a while.

Definitely will get another in a different color!


Surpassed all expectations!

Rated 5 out of 5
April 16, 2022

I expected this to be a good quality hat when I ordered it. But it is so much more! When it first arrived I was worried it would be too small (I have a really big head). But it fits perfectly (so long as you understand this is an on-top-the-ears hat). The color is fantastic – I got the yellow/orange, and the yarn is vibrant and beautiful. The knitting is extremely well done, and it’s a tight enough knit pattern that when it stretches, it not only keeps a good form, but it also stays really warm. I’ve been wearing it every day for two weeks now, there are no stitches out of line, and it’s gotten more comfortable with every wear. Can’t recommend these hats enough!

David Rappenecker

Southlander toque red

Rated 5 out of 5
March 30, 2022

Awesome toque, I have a lot of different toques but this one is very comfortable, looks good, feels awesome, Even my wife likes it on me


Quality and Comfort

Rated 5 out of 5
December 31, 2021

The moment you feel the hat you know that it is a high quality piece of gear. It looks small when you first see it but stretches to comfortably fit your head and keeps your head warm the entire time you are outdoors. I couldn’t be more pleased with the purchase.



Rated 5 out of 5
December 28, 2021

Stylish and comfy!

Yiannis Fryds

My favourite beanie

Rated 5 out of 5
December 22, 2021

I have Southlander blue hat and I like it. It’s well made, stylish, cosy and very warm. Probably will get another one in different colour!


Perfect wool hat!

Rated 5 out of 5
October 20, 2021

In a perfect world, my own mother would have knitted this hat for me, but none of the hats I have gotten from her has had this style and look (don’t tell her that). To be able to buy a hat, this good looking, that someone elses mother has hand-knitted, is as close to perfect as I can get. No itching, perfect size and shape, it only looks better with use, and of course the beautiful red color! (Yes, you need to get the red one first!)


Accidentally Wes Anderson

Rated 5 out of 5
October 20, 2021

I love this cosy hat, really comfortable and warm. And of course it’s an added bonus that I look like a character from the life aquatic!


My go to hat

Rated 5 out of 5
October 20, 2021

Hands down my fav. I personally own 4 of this model. Which says a lot about the product. The only way to get your hands on a hat of this quality, is to find yourself a Norwegian grandmother or just buy for RHF. Seriously the best.

Billy Chester

Handmade excellence!

Rated 5 out of 5
October 20, 2021

This traditionally handcrafted knit cap is a true gem! The red color provides a nice pop of color and goes very well with everything from raw denim to outdoorsy clothing. And what I personally like very much with this particular model is it’s small size, which is perfect for us with quite small heads 😏.

Highly recommended!

Sebastian Cronholm

A must have

Rated 5 out of 5
October 20, 2021

Stylish, classic. Iconic

André Batista

love my beanies (both)

Rated 5 out of 5
October 20, 2021

I got one southlander, as well as a custom knit beanie in merino wool and dyed with tumeric from mom’s market. I love them both, though they do have a very different feel. The yellow merino wool one feels like a looser knit and the yard is a bit thinner, which is honestly nicer in slightly warmer northern california days. The regular is a bit thicker and not quite as loose a knit. When I got them I was suprised, they’re a little looser knit than other hats of the same style that I’ve gotten and also seemingly a little smaller, but they stretch and look great. They’re a bit pricey, but I totally get that they’re handmade, which I think is great and is worth the knowledge that real people are actually making them.

marcos sanchez

It only gets better

Rated 5 out of 5
October 20, 2021

I’ve owned my Red Southlander for a bit more than two years now, and the longer I have it, the more I fall in love with it.

Not to say I didn’t love it immediately, cause that would be a lie, but the more I wear it, the more it just feels like an extension of myself. The way it fits perfectly to my head is unlike any other beanie I’ve ever owned, I sometimes even forget it’s up there!

I’ve realized this hat only gets better with time and is versatile like no other. My favorite memories while wearing it range from days spent in the mountains to cutting hair at the barber shop I work at and some hearty urban exploring. It’s meant for every adventure.

If I haven’t said enough yet, my friends really like it too 🙂

Ethan Thompson

True to description

Rated 4 out of 5
October 20, 2021

The Southlander has a great shape, it is not too thick, yet still warm. Mine is still a bit tight, but I expect it to expand the more I use it. Would have liked it to be a bit longer because I like to have it over my ears, while now it is just partly covering. True to color on website (I have Olive color).

Frida Carlsen

Made of wool and really cool!

Rated 5 out of 5
October 20, 2021

This was a gift, and absolutely loved the feel and look of it. Would definitely get more in other colors.


Go-To Beanie

Rated 5 out of 5
October 20, 2021

This has become my go-to beanie. Super comfy, keeps my head warm (obviously) and as a photographer, it’s great for making my subjects pop and stand out in the photos.


More About This Product

60 days return policy. 10 years limited guarantee. Read more.

Free worldwide shipping without tracking, with a paid alternative for tracking.

Each product comes with a Certificate of Authenticity — a card signed with the initials of the one who knit it.

Beanies may seem surprisingly small when you first open them. That is to allow for the stretching that occurs when wearing natural wool.

Care and clean: Read more about how to wash and care for wool products.

Beanie FAQ

Why hand knit beanies?

We hand knit because we are here to honor and tell the story of our Norwegian heritage. Generations after generations hand knitting wool apparel to keep their families warm. And the tradition is still alive and well. Also hand knit beanies comes a personal touch and history that machine knit just can't match.

Why are the beanies so small?

Many of our beanie models look very small when you unpack them. That is because of wool's nature — it's not "pre-stretched", and has to start out tight. It shapes itself around you head after little time. If you lend it to someone, and it get's stretched out too much, it can simply be dipped in warm water, and after drying, it's back to where it started.

Why wool beanies?

We did not choose wool — hundreds of years of Norwegian tradition chose that for us. It is an amazing insulator, with the special feature that it pulls moisture away from your skin. Norwegians have sworn to wool both historically, and in modern day outdoors apparel. You just can't beat the natural fiber that is wool.

Why are there loose threads in my beanie?

When a beanie is finished, the thread is attached by sowing it into the finished product several rounds. Sometimes that end thread comes poking out — most often on the inside, as we try attaching it that way. It doesn't mean it is coming loose. If it comes out on the outside, try pushing it back in — use a needle if needed. The beanie will not unravel — and if it does, please refer to our guarantee.

Does your mom and grandma really knit all the beanies?

It all started with my mom, then my grandma joined the team. My mother designs all the beanies (sometimes with input from me), and we recruit as many knitters as we need from around Norway. But it is always hand knit, the traditional way, and quality controlled by my mom.

Menu Close Icon