No Bull, Just Wool
Benjamin Antoni Andersen
Red Hat Culture
| December 7, 2017
The words handmade, organic, authentic, and such are thrown around so lightly. It’s almost like a stamp of approval you have to have on your products. We do not want to jump on that band wagon just for the sake of it – we want no bull, just wool.
One thing we value a lot is to call things what they are. We want you to feel safe when we say that something is handmade, so while we always present our product the best way possible, we will avoid lying. Unless of course we speak out of misinformation, which I have no guarantee against.
We really love handmade, raw and real. And this love of the real is ingrained into the core of the company.
When we say it is handmade, it is really handmade—not made on a “hand-knitting-machine”. My mom or some of her friends/family have actually put down between two and four hours on each beanie, which is what it takes to get all those thousands of stitches together.
We buy our yarn from a Norwegian factory, we hold no sheep of our own, though that would be fun in a future scenario. The wool is also mixed with a little nylon to strengthen it. Our products contain 80 – 100% wool.
Fun Fact: A Bay Bee consists of 7148 stitches. We counted once for a competition.
This is what it looks like when a knit cap is being knit — behind all the branding, the packaging and the programming — it is just my grandmother, mother or their friends chopping away at the yarn.
The old way, the genuine way, which we treasure tremendously.