When we were releasing our new sweater the All Man’s Right, we posted a series of five facts about the product to our social media, as we were dropping it. Here are the five points.
1. It’s hand knit
In fact all the products here at Red Hat Factory are hand knit. It is kind of our basic idea. We want to push back against a culture of over consumption and over production, and we do it by putting a bit of spotlight on the handmade.
There is something to a handmade product that makes it a special keepsake. You know it took time, and you know someone personally sat down and made what you now hold in your hand.
2. It’s tailored
While one-size works for our beanies, it won’t work for a sweater. Tailoring each sweater, of course, only kicks the handmadeness to the next level. You give us a list of measurements outlined on the product page, and we deliver a sweater that specifically suits you.
3. It takes 40 hours to knit
This may be shocking to some. A full work week? Sometimes it takes more, sometimes less, but 40 is a good average.
Had you hired for example a mechanic for those hours, you’d be spending tens of thousands of kroners (Norwegian currency), so how come we can charge what we do for the sweaters?
The art of sweater knitting is ancient, and therefore it comes with a culture where it was the housewife creating products to protect her own family through the cold Nordic winters.
It didn’t come out of a commercial idea.
Therefore genuinely hand knit sweaters are mostly made and given as gifts from Norwegian mothers to their children. Sales mostly go for mere symbolic sums.
We can however justify selling so many work hours for a package price because of a little quirk. My mother don’t ever stop knitting. On an airplane, in the car, at a party, hanging out with a crew of like minded knitters, she never stops!
That is why the products go out at the price they do. She would have knit them anyhow. But don’t go looking for a career in knitting if you want to get rich. This is a product of pure passion.
4. It’s our own pattern
Tying back into the angular style of Norwegian traditional patterns, my mother made her own. This is nothing new to her, since she has been designing unique sweaters and patterns for years, but I must say she outdid herself on this one.
With this pattern, we went for a simplicity that could suit the all-man, but still looks completely Nordicly traditional.
5. It’s 100% wool
Our earlier products have been respectively 80 and 85% wool, because of how the different properties of those mixtures of yarn benefit those products. The wool sweater however was the first perfect fit for a 100% pure sheep wool yarn, and I am very happy to say so.
The closer to nature the better.