Growing a beanie company and staying true to your authentic core is actually very hard. It requires taking deep breaths, hydrating frequently, and considering all things before acting. This is a story of when I almost went astray.
Averagely one third of your life is spent working, so I refuse to spend that time with something I don’t care about. I will say what I believe, and I will believe what I say, even when running a brand.
But one has to adapt.
Sometimes, this tinkering with words and trying to reach out through the internet, goes too far.
Thus the title of this article.
How Beanies Saved My Life
Back to that title…
I was learning about Instagram, algorithms, numbers and stats and blah blah blah. Then, somewhere deep down the wormhole, I encountered this link, saying “Headline Generator.”
My curiosity was piqued, so I gave it a click.
It’s one of the funniest, stupidest so-called tools I’ve ever seen.
First click created the headline I used for this article, then…
“The Truth About the Beanie Industry”
“5 Things the Media Hasn’t Told You About Beanie”
“How Beanies Saved My Life”
“How to Have a Healthier Relationship With Beanies”
“11 Ways Beanies Can Suck the Life Out of You” — this one gave me a chuckle for sure.
“The Devastating Environmental Impact of Beanies”
We could go on forever. I was chuckling every time I hit generate titles.
The funny thing is, I would have loved to read most of those articles. And I could write them if I wanted to. Maybe use The Truth About the Beanie Industry to expose how my mother’s wrists aches from knitting too much. Or 11 Ways Beanies Can Suck the Life Out of You to tell of how my dad, groaning, has to size-test a new beanie design yet again.
I mean, I’m already writing from the first generated title.
How to Have a Healthier Relationship With Beanies
There is always something to learn (one of my core values) even in a stupid title generator. There is something there about how we humans are wired, and what we find interesting.
But more than anything, I am learning more and more that Red Hat Factory is no longer my company. It belongs to each of you beanie and handcraft enthusiasts out there, who have taken part by getting one of our beanies.
And I’ve learned that writing what you like to read, doesn’t have to oppose what I like. We’re all human, and we can find something beautiful we call common ground.
The common ground we aim for is well wrapped up in the words patience, passion, hiking and handcraft.
Patience, because we honor old tested and tried values — like the patience it takes to develop a skill and craft a good product.
Passion, because we love other humans, and are interested about the moments when they create something with passion.
Hiking, because we love the outdoors (as every Norwegian is obliged to say).
Handcraft, because we believe there is something special about things made by human hands, and not machines.
Since we’re building this brand as a community, I hereby invite you into an open conversation — any and every feedback you have (whether on email, Instagram, or right here in the comments) is valued and considered carefully. And if many speak the same thing, I will more easily find those things that both you and I like.
As long as we center around the core values of patience, passion, hiking, and handcraft… and of course beanies.
Do you feel a little less afraid of beanies now?
I thought so.