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Anti Hypocrisy Statement

It’s trendy to throw around the terms hand made, organic, protecting the planet, and all that shebang. We want make sure we’re not just throwing it around for the fun of it.

We are hand knitting each product in a meticulous way — but our yarn is processed at a traditional wool mill, aka a factory. We try to limit the use of plastic in our wrappings, but paper stickers just doesn’t hold.

We are two-faced as much as anyone else, but to a small degree we try to do some good things. We just don’t want to do it because it’s demanded of us, but because we believe in it.

So what do we believe?

Industrialization

We are not against industrialization as a whole. If we were, most of our belongings would need to be thrown out. Factories and mass production has allowed the majority of humanity to enjoy products we would not be able to otherwise.

Many of us can afford refrigeration, light, hot and cold water, heating, and much more, because of the brilliance of mass production and factories.

The problem is not factories in itself. The problem, in our mind, begins when we put profit before anything else. For example when we create inferior products to be able to sell more, thus damaging our planet with untold amounts of trash.

Alongside with healthy factories who cares about their products and their workers, we believe that the art of handcraft should have an elevated and treasured place. Both in order to connect us with our past, and to make room for the craftsman and craftswoman to work by hand.

Minimizing over consumption is our joint responsibility

The race to lower prices and the rush to meet “demand,” makes factories run at an all time high. The temptation to put profit before human well being is ever lurking around the corner. We believe that human well being should be at the forefront of any industry — and you can absolutely have well-being while being a factory worker.

On the other side, we as consumers can be incredibly greedy, and just buy stuff to sate our hunger, rather than out of a need. Getting an occasional handmade — and therefore more expensive — product helps us think twice before buying, and then enjoy it all the more when we receive the product home.

Occasionally buying hand made resets your attitudes to consumption

Buying things you don’t need is not healthy. We believe promoting hand made and caring for old heritage products, in the midst of a culture of buy-and-throw helps heighten the demand for labours-of-love. Thus we help more people be able to charge enough to make hand crafting into a living.

A hand made product tends to be treasured way more, and though we buy and use both, the handmade product stands out as a reminder of the luxury we enjoy nowadays, and how much time and effort would go into the same products only a hundred years ago.