2018 in Retrospect
Benjamin Antoni Andersen
| January 17, 2019
The keywords for 2018 has been ‘Adventure Stories’, ‘New Colors’ and ‘Limited Editions’, but the best part of the year has been the increased human connections we have experienced.
Who cares about likes and ‘please follow me’ comments, when you can have ‘That hike is awesome. I did it too!’ comments, and you guys tagging your beanie and expressing your love for it!
Both me and my mother (and my grandmother and aunt through us) appreciate tremendously the feedback we have gotten from you all. So don’t hesitate to ever strike up a conversation about life, Zissou, hikes or beanies. And keep them tags coming!
When I tell my grandmother we have sent beanies to Canada, USA, Russia and New Zealand, she laughs from joyful surprise. It is astonishing how much the world has shrunk since she was young.
Through the year the concept of Adventure Stories have really been established and found its form. An Adventure Story is simply that we release pictures from our trips slowly through the year so that you get to follow along. So far it has been Norway trips only, and we are not unhappy about it.
I just released the latest Adventure Story in article form. And a new one is kicking in shortly on Insta and FB.
In fact we did the hard decision at the end of 2018 to dedicate our entire Instagram account to Adventure Stories only, for a more themed account. We will still post beanie shots though, both yours and ours to our Instagram Stories.
A dream for 2019 is to have some of you create a guest Adventure Story, so now the challenge is out there!
There are still Limited Editions Deep Sea Green & Coral beanies left, only found in the Facebook store. Take a peek if you like.
Beside that, we added two shades of gray to our base collection in 2018, and have selected three new colors to be rolled out over 2019. Which colors are coming is only for the newsletter subscribers to know. They gotta have some kind of reward for being so forward.
The photoshoot we had with the incredibly talented Eleonora was definitely a highlight of the entire year.
And with those photos, I’m out. Have a good year everyone.